Privacy and cookies policy

At Bruce Lance & Co we take your right to privacy very seriously.

Purposes for which information is collected

All data collected at this site is regulated by the UK Data Protection Act. Bruce Lance & Co is duly registered as a data collector for various purposes under the Act. Data collected may be used for two purposes. First, for the purpose of providing any service requested by you or replying to an enquiry made by you. Second, for the purpose of direct marketing by Bruce Lance & Co only. This implies that we may from time to time send you information about Bruce Lance services that we believe you might be interested in. We will not pass your name or details to other companies. In accordance with the Data Protection Act 1998 you must actively give your consent for this at the time the information is collected. We will not use your information if this consent is not given.

Your right to ‘opt out’

Under the Data Protection Act, all data subjects have the right to ‘opt out’ of direct marketing campaigns. If you previously gave consent for data to be used and wish to ‘opt out’ later, you can inform us in writing or by email. Data submitted to will then not be used for any kind of direct marketing or mailshots, or provided to third parties. However, you may still receive mail from us about your purchases or use of our products.

Use of email addresses

By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your use of This does not permit us to use your email address to send unsolicited marketing material for any purpose or to pass your email address on to third parties. We will not use any email address provided by you for this purpose, or make it available to any third party at any time.


Cookies are small files which are placed on your computer by a website.  This website uses the following cookies:

Google Analytics: Google Analytics is a third-party service which provides anonymous statistical information on how visitors use our website, to enable us to improve it.  Google Analytics sets four cookies (_utma, _utmb, _utmc, and _utmz) which are used to collect anonymous information including the number of visitors to the website, where visitors have come to the site from, and the pages they visited.

If you wish to prevent cookies from being stored on your computer or to delete them, please consult the Help files for your browser.